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ICDL Introduction to Digital Marketing
In the workshop, you will be introduced to various platforms of digital marketing. This includes creating a web presence, optimizing content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

Course Objectives

At the end of this course, you should be able to:

  • Identify key concepts of digital marketing, including advantages, limitations, and planning

  • Recognize various web presence options and how to select appropriate keywords for search engine optimization

  • Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing

  • Recognize how effective social media management assists in promotion and lead generation

  • Use a social media management service to schedule posts and set up notifications

  • Understand and use digital marketing analytics services to monitor and improve campaigns

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