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Course Description

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours. This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing.

By the end of this course, learners will be able to:

 


Develop a Facebook marketing strategy


Create a Facebook page and understand insights reports


Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting


Set up a Facebook pixel to measure and optimise advertising campaigns


Create custom and lookalike audiences for more efficient ad targeting


Optimising Facebook Ads

 

Target Audience (Supervisory & Managerial)


Supervisory and Managerial Professionals in Sales, Marketing and Media, Business Development Entrepreneurs, Solopreneurs
Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign, Consultants and Educators

 

Assumed Skills:
Be able to operate a personal desktop computer
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
Have an existing Facebook account

 

Course Content


Basic of Facebook Ads

Basic of Facebook Ads


Facebook Audiences and Audience Targeting

Create custom and lookalike audiences for more efficient ad targeting


Creating and Optimising Facebook Page

Create a Facebook page


Creating Facebook Ads

Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting


Facebook Pixel for Retargeting

Set up a Facebook pixel to measure and optimise advertising campaigns


Scale with Lookalike Audiences

Create lookalike audiences for more efficient ad targeting


Audience Insights

Understand insights reports


Optimising your Ads

Optimising Facebook ads


*Training grant restriction is @ $50 per hour for MCES and @15 per hour for Normal Funding;
*Mid-Career Enhancement Subsidy (MCES): for Singaporeans age 40 and above

Terms & Conditions
1SkillsFuture Mid-Career Enhanced Subsidy (MCES), refer to skillsfuture.gov.sg/Credit for more details.

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